The Latino Public Relations Team
Liliana Ospina
Hispanic Public Relations Director of Latino Public
Relations-LLC of Michigan.
Before moving to the United States I lived in Bogotá- Colombia
for most of my life. Our family was sent to Washington DC when I
was sixteen. My father was in the military and worked as a
diplomat to Colombian Embassy in DC. I went to school and
taught myself English in the process of the year we spent here in
the US.
Upon returning home I completed high school and then began to
focus on molding a career. I decided to enrol in the University of
La Sabana, a worldwide accredited University founded by the
Opus Dei of Spain. This is a European university, it is known
worldwide for its status as a starting point for any position related
in communications. In the United States it might be compared to
an Ivy League University. I obtained a bachelors degree in
Social Communication and Journalism.
Hispanic Public Relations Director of Latino Public
Relations-LLC of Michigan.
Before moving to the United States I lived in Bogotá- Colombia
for most of my life. Our family was sent to Washington DC when I
was sixteen. My father was in the military and worked as a
diplomat to Colombian Embassy in DC. I went to school and
taught myself English in the process of the year we spent here in
the US.
Upon returning home I completed high school and then began to
focus on molding a career. I decided to enrol in the University of
La Sabana, a worldwide accredited University founded by the
Opus Dei of Spain. This is a European university, it is known
worldwide for its status as a starting point for any position related
in communications. In the United States it might be compared to
an Ivy League University. I obtained a bachelors degree in
Social Communication and Journalism.
I started off working as a reporter in Bogotá, Colombia for a Canadian television channel named
CityTV. I reported on many of the stories associated with human drama, or tragedy. But I wanted
to expand on my career, and not settle on the single field of reporting. I wanted more control over
my own content, over what was being said to the public.
I continued working in Bogotá, which people in the United States often believe to be around a
million people. In fact it's closer to thirteen times the size of Detroit. It’s also the Nations financial
and political capital. I decided the time had come to move on and I decided on an independent
station, working directly with a producer. I helped to create a show named ‘Que nota’. The show
was focused on teenagers, and ran for around three years. I wasn’t satisfied with the position in
the company, and creative proposals had fallen on deaf ears.
I decided to try my hand in the political arena. For about 2 years I worked for a Senator and two
congressmen. This was the beginning of me performing what could be called text book public
relations. I began to contact media and organize major events. Later; I would build these events,
run them through their entirety in nearly every respect. I needed all the expertise that I had
accumulated as a reporter and production assistant to perform this task. The culmination of this
process came to fruition in an international event that I personally helped to organize, coordinate,
and complete through all cycles of the process. Throughout my tenure working in the Congress
my task was to illuminate these political figures in the public's eyes.
I moved to the United States and quickly began working my way to find a new career. I started as
a freelance employee through one of the largest multicultural agencies in the States. Once my
contract had expired the company created a permanent position for me. A position that they
created only after using the skill set that I provided. They came to realize the power of a Hispanic
Public Relations specialist in the firm.
In July of 2006, I executed the “Destapa el Verano” campaign for Corona. Throughout 2007 I
organized and executed the Hispanic media outreach for the IRS with the EITC National
Awareness Day Campaign and Satellite Media Tour, and many other campaigns.
However, my goal was not to simply work for another company, but create my own. After leaving I
decided that it was the time to fulfill this dream. I would work at bridging gaps, to expand on the
base that small companies would use, bring them together to form a more powerful union. I don’t
feel that I’m part of a faceless company, but part of an expanding partnership between
communities. My goal is to bring those communities and cultures together.
United States
Liliana Ospina of LPR-LLC
of Michigan is the primary
Public Relations specialist
of our company.
of Michigan is the primary
Public Relations specialist
of our company.
To Start the video clip
press the play button. All
videos are in Spanish.
Recorded while working In
Bogotá for CityTV of
Canada.
press the play button. All
videos are in Spanish.
Recorded while working In
Bogotá for CityTV of
Canada.
Video clips are located on the bottom of the page.